Big and beautiful content is the center of the TV interface. Content appears cinematic, with elegant transitions, and minimal text. The TV screen favors low-density, curated, actionable content, and categories.
People often use TV in a relaxed mindset. Casual consumption is the primary use case of Android TV.
While searching for content, every part of the experience should be simple. New content should be easy to discover. There should be a reduced number of choices to make on content and settings screens. The default action should be one click away.
Tell your story with pictures and sound. The large screen affords the opportunity for large, high-resolution graphics and visual elements that build a rich and dynamic experience.
We celebrate cinematic motions that are amplified on the large screen. During transitions and feedback operations, use movement to bring actions to life.
Android TV is simple and magical. It’s all about finding and enjoying content and apps with the least amount of friction. Minimize the number of navigation steps required to perform actions. Build apps with the fewest screens possible between app entry and content immersion. Avoid making users enter text whenever possible, and use voice interfaces when you require text input.
TV is embedded in social experiences, like watching movies, looking at photos, or playing games. This makes a TV an inherently shared device. Because anyone in a trusted household might have access to it, app content should be appropriate for mixed audiences.
Boyhood: © 2015 Paramount Studios. All Rights Reserved.
Interstellar: © 2015 Paramount Studios. All Rights Reserved.
