An exclusive private space on Internet for vehicle owners

Cloud/synchronous interconnection

Through a cloud server to synchronize the car phone, mobile phone and computer, analyze
automatically the vehicle information fed back by T-Box, and plan and promote maintenance
services to help the vehicle owners free from worries.

Mobile phone/APP Interconnection

Through the mobile phone’s mapping function, integrate the functions of the car
phone and mobile phone into one system. The App can help to add new features to the car phone.
Through the APP, any mobile phone can be configured into a remote control of the vehicle.

Map/Navigation Interconnection

Through the cloud and search engine, finding a destination could be the easiest thing. The completed navigation information prevents the driver from losing a road and pointless trip. It updates the road conditions in a real-time way. Its dynamic route plans help the driver to reach a destination in shortest time and distance. All of them are connivances and all of them save the money and fuel.

Interaction/HMI Interconnection

There are multiple interfaces of interaction. You may choose the most intuitive and fastest way to start the vehicle-driver interaction. An easy UI lets you to learn all the features quickly. Some kinds of permissions are open and allow you to configure your personalized settings.

Entertainment/Information Interconnection

It plays the contents from the radio, USB flash and mobile phone. It also can connect the Internet through the T-box or a mobile phone to reach the online media for real-time entertainment programs. Now, your vehicle has been upgraded into an information hub for things like weather and stock markets.

A top design team in the world

Design Director

The design director is one of the most prestigious contemporary industrial designers, who
started the BORGWARD brand design with the unique classic heritages and styles.

The design team members come from all around the world

The design team is made up of some top designers around the world and a group of young,
imaginative people. Together, they are trying to offer the market with more concept products.

Design Studios

It has an independent design studio at Stuttgart, Germany. 

A Long Design History

pontoon design -- Hansa 1500

In 1949, the Hansa 1500 ushered in a new era of automobile models, as the first German vehicle, which had a pontoon body with a flat panel stretching toward the wheel.

Cross-border design – dream concept car

In 1955, the dream concept car of BORGWARD is the world's first vehicle using an aircraft cockpit design, starting a new era of integration.

Classical Design -- Isabella

Isabella debuted in 1954 as the work on the pinnacle of BORGWARD, with the most beautiful profile in 1950s, having the brand awareness of BORGWARD greatly enhanced.  

Professional Design Process

Sketching stage

Creative design starts from inspirations. Deft hands make sharp sketches on empty papers.

Tape drawing

Associations between these sketches and actual components are few. The tap drawing process brings the imagination into something with a bit of reality.

Clay modeling

Clay modeling specialists collaborated with the designers to shape a full-sized model by using the special industrial clay.

Digital modeling

Real and virtual designs are working simultaneously. Both the quality and speed are very important.

Color and material design

Be dynamic or elegant? Be conceptual or traditional? The decisive impacts are come from the exterior and Interior designs, colors and materials.

Paradox of classics and concepts:
Always New and Always Timeless is blended into elegant designs.

Precision ▪ Elegance ▪ Fashion ▪ Sport ▪ Genuine

A perfect combination of classical aesthetics and fashion elements

Transcendental Performance

Motor and Engine Are Perfectly Matched.

The advanced 1.4T direct-injection turbocharged engine and rear-drive high-performance permanent magnet traction motor are perfectly matched to cut the engine load and fuel consumption simultaneously under various road conditions.

The powertrain is in high output.

It accelerates the vehicle from zero to 100 km within 7 seconds.

DCT technology reinforces the transmission.

It uses the 7-speed high performance dual-clutch transmission with the latest DCT technology. In addition to the manual flexibility and automatic comfort, it offers seamless output to improve the overall performance of the electric vehicle.

Excellent 4×4 drive upgrades the vehicle performance.

The silent EV drive mode of the 85-kw eRAD motor collaborates with the front engine configuration to explain satisfactory on off-road 4×4 travelling results with better driving experience and higher overall performance of the electric vehicle.  

The Engine is highly efficient

It uses unique fuel-efficient technologies.

The size-reduced engine, collaborated with BSG and eRAD, will save the fuel about 15% under the highly efficient operation.

The batteries have been put into an efficient application.

With the batteries fully charged, the 85-kw eRAD motor satisfies the need of a 50-km trip.

The kinetic energy and electrical energy can be effectively interchanged.

Under braking and coasting status, the kinetic energy generated by eRAD traction force will charge the batteries, improving the fuel efficiency more than 8%, thus, having the overall efficiency of the electrical-driving system increased and the fuel consumption reduced.  

The flexibility is higher

System platform solutions

Its universal and flexible powertrain platform solutions satisfy the high flexible operation conditions.

The platforms and parts can be shared

The platforms and parts can be shared among the plug-in hybrid electric vehicles (PHEV), hybrid electric vehicles (HEV) and electric vehicle (EV).

Modularized Design

Flexible modular concepts have been imbedded into to the most critical Powertrain ECU components, and batteries.  

Zero-emission/fuel efficiency is sustainable

Zero-emission is environmental friendly

BORGWARD PHEV has different drive modes for maximization of energy efficiency. When the load is low, it will be driven by the electricity only, which generates zero emission.

Fuel Efficient

BORGWARD PHEV's overall fuel consumption is only 2L/100 km, 25%~35% lower than a regular vehicle.